Informed Delivery for Direct Mail Campaigns

July 20, 2020 Joshua Lazarus

Informed Delivery for Direct Mail Campaigns

A new free service available from the USPS enables you to link your direct mail piece message to a digital version that will arrive in your prospects inbox.

How Does Informed Delivery Work

By signing up for the Informed Delivery service you will receive a black and white scan of all the letter size mail arriving in your mail box, you can either sign up for the daily email alert or you can view this through an App.

Making Informed Delivery Work for the Marketer and Direct Mail Campaigns

The USPS allows for mailers to replace the black & white image with a color image of the mail piece. This image can carry a link to a website or landing page. The best news of all is that currently this service is free, the total number of people that have registered is 22.5 million this equates to 20% of the deliverable addresses. This service provides marketers with an additional touch point and will boost campaign results.

What you need to get started including Informed Delivery in your Direct Mail Campaigns

1. Original mail piece design

2. A representative image

3. Ride-along ad, this is a smaller clickable image and directs people to a landing page

4. Web landing page

Action Mail will take care of all the setup and uploading of the images within the barcode .

Informed Delivery Reporting

When the address file is uploaded we will be able to give you a count of how many addresses in the file are subscribed to the USPS Informed Delivery service.

Once the campaign has been completed we will be able to report on how many emails were delivered and how many were opened also how many ride-along ads were clicked on.

This FREE service offered by the USPS and has been proven to enhance any direct mail campaign.