Informed delivery offers new real time tracking and reporting data as your bulk mail travels through the mail system giving you a good idea where your mail is in the system and when it will be delivered.

This is very useful information particularly for political mail campaigns where timing is everything.  This insight will allow you to coordinate a follow up email or post on social media to constituents in the same area with messages that tie back to the mail campaign.  It will also help you staff up your call center so that you are ready when volume increases and can meet the demand.

Informed delivery tracking does not track every single delivery on a bulk mailing political campaign. Instead it records barcode scans at the last point before the mail piece goes to the carrier for final delivery. Not all pieces will be scanned and some post offices do not have the technology to scan every piece, but informed delivery will give you an understanding as to where the mail pieces are in the mail stream. Mail delivery is unpredictable especially during the pandemic and political mailing season so informed delivery will give additional insight into delivery times and when campaigns are arriving in homes.

Aligning your digital communications with direct mail delivery is a powerful way to integrate your marketing channels to help voters feel more connected to your campaign.