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GETTING READY FOR THE RED TAG MAILING SEASON

It is the time of the year when the USPS is starting to see a lot of red tag mail running through their equipment.

What is Red Tagged Mail?

All qualified political mail will have their mail trays or sacks tagged with a special red tag by the mail house . This helps the post office identify the mail as political mail so that this political mail can be given priority service. Most political mailings run on very tight turnaround times and this identification is extremely important in ensuring the mail gets to the destination on time before election day.

3 WAYS TO FURTHER EXPEDITE YOUR POLITICAL MAILING

1.        Make sure your art conforms with the standards set out by the USPS for bulk mail discounts. Your art should also have the necessary bleeds built in so that the color will print to the edge.

2.       Get your mailing list ready ahead of time and send it to your mail house so that the list can be scrubbed for bad address and updated with the new address. Also decide ahead of time if you would like to remove all addresses that do not qualify for maximum discounts due to them not matching what the USPS has as a valid address.

3.       Make sure you have postage funds available prior to delivery of the mail to the post office. The USPS will not accept mail without payment, standard (bulk) mail cannot be paid with a credit card.