When it comes to direct mail campaigns, it is important to remember that response rates can vary significantly based on various factors. Factors such as industry, target audience, mailing list quality, offer relevance, and the overall effectiveness of your campaign all play a role in determining response rates. While it's impossible to provide an exact response rate for your specific campaign without more information, I can certainly discuss some general expectations.

On average, direct mail response rates typically range between 0.5% and 3%. This means that for every 200 mail pieces sent, you can expect around 1 to 6 responses. However, it is important to note that these figures are not set in stone and can vary considerably based on the aforementioned factors.

To increase the probability of receiving a higher response rate, consider the following tips:

1. Targeted Audience: Ensure that your mailing list is well-segmented and accurately represents your ideal customer base. The more relevant your offer is to the recipients, the higher the response rate.

2. Compelling Copy and Design: Craft a personalized and attention-grabbing message that speaks directly to the needs and desires of your target audience. Utilize persuasive copywriting techniques and aesthetically pleasing design elements to make your mail piece stand out.

3. Clear Call-to-Action: Provide a clear and compelling call-to-action with easy-to-follow instructions. Make it as simple as possible for recipients to respond, whether it be through a phone call, website visit, or a physical return card.

4. Testing and Tracking: Continuously test different approaches and variations within your direct mail campaigns to identify what works best for your target audience. Implement tracking mechanisms, such as unique discount codes or special phone numbers, to measure the effectiveness of your campaigns and make data-driven improvements.

5. Consistency: Direct mail campaigns often work best when implemented consistently over time. The more frequently your target audience sees your mail pieces, the more likely they are to respond.

While these tips can help improve your response rates, it's important to remember that response rates are just one aspect of measuring success in a direct mail campaign. Other factors to consider include ROI (Return on Investment) and the overall impact on brand identity.