Why Add a Promotional Insert to Your ABC Notification Mailing?

If you're already sending ABC notifications, compliance notices, billing statements, or other required mailings, adding a promotional insert is one of the most cost-effective ways to market to your customers.

Maximize Every Envelope

Since the mailing is already being printed, processed, and mailed, the additional cost of including a promotional insert is minimal compared to sending a separate direct mail campaign.

Reach Customers Who Are Already Paying Attention

Unlike traditional advertising, required notices are typically opened and reviewed. This gives your promotional message a much better chance of being seen.

Promote Additional Products and Services

Use inserts to:

Advertise new services, like alcohol sales
Promote special offers
Encourage referrals
Announce events
Increase customer retention

Reduce Marketing Costs

A standalone direct mail campaign requires separate printing, postage, and handling. An insert allows you to leverage an existing mailing and significantly lower your cost per impression.

Turn Required Mail Into a Marketing Opportunity

Every ABC notification mailing is an opportunity to communicate more than just required information. By adding a targeted promotional insert, you can increase customer engagement, generate additional revenue, and get more value from every envelope. You are also targeting the people closest to your business so they are potential customers. It also may help reduce complaints if you add a special offer in the promotion.

Action Mail can help design, print, and insert promotional pieces into your next mailing while keeping costs low and maintaining compliance.