Selecting the right target audience for an e-mail campaign is crucial for ROI, but it is also important to avoid legal implications. Ultimately you want to send relevant emails that will be useful to recipients, whether this be a coupon or relevant information that will help the recipient. For email campaigns the best list to use would be a customer opt in list where current customers have opted in to receive emails from your organization. If you have not developed this list or you would like to market to new clients then there are a few options.
The first option is to append email addresses to a current mailing list. This can be done with a mailing list you may already have or we can help you purchase a new mailing list. If you elect to purchase a new mailing list you can include the specific demographics that you would like to target ensuring that your email is relevant to your audience. Once we have the mailing list we will use the information in the list to find email addresses from various sources who have agreed to receive marketing emails. This can be done with both consumer and business lists. Usually we are able to find email addresses for 10-15% of the addresses on the list, but this varies greatly from list to list. You will then own the list of emails and can use them as many times as you would like. We can also setup the email campaign for you with the correct formatting and provide analytics or you could create your own email. If you use these email addresses yourself be sure to include opt out options and to regularly update the list, removing all email addresses that have opted out.
The other option is to rent a list. The way this works is that you will select a demographic you would like to target and provide Action Mail with an html version of your email. You will also need to provide seed names as well as the time and date when you would like to have the email sent. We will setup your campaign and send out the email blast. We will also provide you with analytics associated with the blast. This option is ideal for email campaigns looking to send out one or two emails to a specific demographic.
Acquiring a list of emails is a tricky task, as there a quite a few legal implications. Contact us to learn more about list acquisition and how to best develop your next email campaign.