Average Direct Mail Costs
The cost will depend on whether you send a postcard, self-mailer, letter or catalog. All Action Mail’s pricing is customized to the specific campaign but below you will find ballpark estimates for postcard mailings.
Cost Breakdown Example (5,000 Postcards)
Printing: $0.15
Postage (USPS Marketing Mail): $0.24
Presort & processing and list $0.05
Total: $0.44 per piece
Biggest Cost Drivers
Postcard size
Quantity
USPS mail class
List Distribution
How to Lower Your Costs
Use USPS Marketing Mail
Presort your mail
Optimize size
Avoid non-machinable designs
Mail larger quantities
Get a high quality list which targets possible respondents