The USPS EDDM program also known as Every Door Direct Mail enables you to mail to every household in a postal carrier route without addressing each individual piece. The USPS has a retail version of this program where you can do everything yourself but using a mail house is helpful to reduce cost and make sure everything is done to the USPS standards and regulations.

Benefits of using a Mail House:

Postage: The postage rates mail houses have access to are lower than the retail rates. The difference could be as large as $03.8 less per piece than the retail rates. This typically adds up to cover the mail houses cost.

Flexibility: Mail houses also have flexibility on which post office the mailing goes to, as opposed to having to send these to the local post office where the carrier routes are located

Volume: Mail houses can mail any volume they would like but Retail EDDM is limited to 5,000 pieces.

Printing: Mail houses can do a lot of the leg work as they print the product so when using the same print and mail vendor the costs of them doing the mailing portion is minimal.

Accuracy: Using a mail house will ensure that all USPS guidelines are met. These can often be confusing and complex so having someone to navigate them for you can save time and expensive errors.

Hassle: Understanding the USPS regulations, designing your mail piece, preparing it per the USPS guidelines and delivering and checking it in to the local post office all take time and effort.

Using a mail house will reduce the time and money spent of EDDM campaigns and will allow you to focus on other aspects of your campaign.

Contact one of our mailing experts to get more information on Action Mail’s EDDM service.