With meetings going online we are seeing trends of gifts or collateral being sent to participants. Sending a follow up gift is a great way to keep your brand front and center and connect with your participants. We are also seeing companies sending packages prior to meetings with gifts and information to help facilitate the meetings.

For virtual meetings that replaced conferences we are seeing many conferences sending kits similar to what they would have provided to each participant during the conference. These kits can include information about the meeting (schedule, resources, etc), inserts from advertisers, swag and gifts for participants.

We have also seen a trend in companies sending items to help facilitate meetings. These items can include brochures or booklets to help facilitate meetings, or items with QR codes to direct the participants to online resources.

Branding and unboxing is a key component to these packages because the main goal is to connect participants. These packages help create a physical connection for virtual meetings. The possibilities on what and how it can be sent are endless. Action Mail can provide some ideas based on your specific needs and put everything together for you.