Marketing mail is mail sent for marketing purposes that is elligible for discounted USPS postage rates. Previously this was referred to as 3rd class mail, 2nd class mail, and standard mail. Many people also refer to marketing mail as bulk mail.
USPS Marketing Mail® (formerly Standard Mail) is mail matter that is not required to be mailed as First-Class Mail® or Periodicals.
USPS Marketing Mail Requirements
Marketing mail must have at least 200 pieces, be less than 16oz, and not be required to be sent as first class mail. First class mail is needed for any personal correspondence, bills, and statements.
Types of Marketing Mail include:
Postcards, flyers, advertising, EDDM
Small parcels
Catalogs newsletters and bulletins
Marketing Mail Postage Prices
Marketing Mail postage is significantly reduced. Postage is around $0.28 per piece but depends on the distribution of the list. There are also discounts for delivering to local post offices.
Contact us to see if we can help you with your marketing mail campaign and have your mailing qualify for the lowest postage prices. Even if your mailing is not illegible for marketing mail prices we can still help you with getting the lowest prices on first class mail.