What are the Benefits of Direct Mail Marketing?

With all of the different marketing channels at your disposal why should you use direct mail in your marketing campaign? Below are the five major benefits of direct mail marketing.Please contact an Action Mail representative today to discuss if direct mail is right for your marketing efforts.

1.       Targeting

With direct mail you can target by geography, income level, and many other attributes. This level of targeting is often not available for other forms of marketing such as radio or print advertising.

2.      The Rise of the Internet

It may seem counter intuitive to include the rise of the digital age as a benefit of direct mail marketing. However, contrarian thinking is what separates your marketing message from the masses.  Including direct mail in your integrated campaign will give you another marketing touch point that is often overlooked helping you stand out from the competition.

3.      The Golden Touch

With the rise in digital technology customers have more power to avoid marketing messages than ever. DVRs, spam filters, and the ubiquity of online marketing dilutes new age marketing media. Direct mail has the power of physical touch. A target customer cannot fast forward or click your message closed. The tangible aspect of direct mail means that more of your target customers will receive and see your marketing message.

4.      Personalizing

Since you can target your direct mail efforts to a specific audience you can also personalize your marketing. Creating Personal URLs (PURLs) or QR codes and integrating your direct mail campaign with online efforts can increase the personal touch of direct mail.

5.       Tracking

Direct mail can be tracked easily based on offers/coupons included in the mailing and Intelligent Mail® tracking. In addition, by creating specific URLs or landing pages you can track how much online traffic your direct mail campaign drives.