USPS informed delivery is a free service where the USPS can will send you an email with what will be arriving in your mailbox. This service provides redisendtial consumers with a great opportunity to see their mail ahead of time and track important mail and packages. This also provides a great opportunity for marketers to add additional content and touches to the consumer.
Typically Informed Delivery scans all letter size pieces and provides a black and white scan of the address side of the mail piece. Action Mail can provide the USPS with a color image to replace the black and white image, helping your piece stick out. This also allows for flat size pieces to be viewed in the informed delivery email which otherwise would not be available. Action Mail can also add a smaller ride along image which has a clickable link directing the recipient to the url of your choice.
Informed Delivery is a great service and the amount of household using the service is growing quickly. We highly recommend that you try informed delivery for your personal use as well as take advantage of customizing informed delivery for your mailers.
Action Mail is offering a promotion where we are linking color images of the mail piece and links to your mailing FREE of charge for your first informed delivery mailing. We hope this will give you the opportunity to test out informed delivery customization and see if it will work with your direct mail campaign.